The Big Deal sales team at Angie’s List has always worked like a well-oiled machine. With a salesforce of 100 reps, they have an efficient system for getting in front of the right prospects.
But even when the team was at their best, their proposal creation process was consistently slowing them down. Their system for creating engaging, stand-out presentations was a time-consuming struggle, and proposals often became a disorganized collage of screenshots and contract language.
Angie’s List turned to the experts at TinderBox for guidance. In a detailed Whiteboard Session, we mapped areas where their internal systems could tie into TinderBox’s flexible API. We helped them develop a predetermined proposal creation path that could pull all of their relevant proposal content directly into their TinderBox application with a simple click of a button. With a more efficient process, reps could assemble proposals, personalize cover letters, and electronically track the progress of all of their proposals faster than ever.
Angie’s List sales quickly embraced their new proposal process. Within two hours of going live, an Angie’s List rep had created, published and received acceptance for his first proposal.
“I love that you get an email when they sign in, and a separate email when they accept,” he said. “It’s a beautiful thing!”
To date, Angie’s List has published over 900 proposals using TinderBox, with an acceptance rate of more than 85%.