Dominion Dealer Solutions is a growing, large-scale enterprise. After numerous recent mergers and acquisitions, Dominion’s marketing department was faced with a growing challenge of maintaining a consistent brand image across its multiple divisions.
Instead of waiting for marketing-approved material, many sales teams were continuing to create their own assets for sales proposals and business communications. And this created two significant problems: Prospects were receiving inconsistent proposals, with poor message consistency and brand standards, while the executive team was unable to accurately track sales activity and pipelines.
Thanks to TinderBox's Salesforce integration, Dominion's sales team now creates dynamic proposals directly from Salesforce with ease. Dominion's marketing team has been able to deliver and control the sales teams' assets by building proposals and communication templates that are flexible enough to customize, but rigid enough to protect brand standards. This process has not only improved the experience for Dominion's prospects, but it’s also helped Dominion's sales team save countless hours of creating, building, and refining proposals and business communications. And because TinderBox provides full-cycle analytics for every proposal, the executive team has new insight into the company's sales activity and pipelines.
"TinderBox is, by far, the best sales and marketing tool we have implemented in years," said Bill Leek, Dominion's Vice President of Sales. "We have 100% adoption across the sales team. TinderBox consolidated our sales collateral and made us more efficient than we could have imagined."