How to Boost Sales Internally
We all want to increase sales. We have all been given sound advice, training, and suggestions on how to go about it. Strategize, invest more, create something new…spend more to make more profits, and so on. While solid investment in sales resources and technology will help increase your business in the long run, here are a few simple in-house techniques you can employ to boost sales- without pinching your pocket.
1. Promote your own USP: You know what sets you apart better than anyone else. Take your unique selling proposition to the next level, and promote it by packaging or branding it differently; or adding a new angle to it. When prospects and customers see a buzz around your product or service, they are bound to notice.
2. Shake things up: Everyone tires of monotony. Make little changes to the way you operate, and see the positive reaction you receive. Change the appearance of the dashboard of your internal software; design a new look for your monthly newsletter or sales report; change the scheme of things in sales meetings and make it more interactive. When you step out of a routine, your team will feel more energized.
3. Update your accounts: Your team probably knows who the biggest customers are, but they may not know more important details like order history, change in sales patterns, etc. When orders keep changing, it helps to be aware of who is on top and who is buying less. Giving your salespeople an up-to-date list with the precise numbers, will help them approach customers at the right time and forecast sales better.
4. Advertise with offers: Everyone loves a good bargain. So, if you are planning to advertise, club it with a promotional offer you have. Conversely, choose to advertise only when you have an offer or a sale that will be useful to your customers.
5. Be appreciative: All your strategizing can go to waste if your sales team is unhappy and does not perform. Start saying thank you more often and make an effort to recognize the little details your sales executives are putting in. Remind people of what they do well. When you say nice things and improve morale, chances are your sales numbers will improve too.